“For some, this leveling of the playing field is an opportunity for others, like heritage brands, it could pose a threat,” she said. Retail veterans like Jaime Schmidt, Founder of Schmidt’s Naturals and Investor at Color Capital, agree that brand names are losing significance and no longer ensure an “easy in” with consumers. Having these value-adds was a strategic move, as they realized brand recognition likely wouldn’t be enough to help them stand out in this already crowded space. That’s why personalization was important to us: So buyers can create a custom kitchen cutlery set that’s matches the look of their kitchens,” deAsis said. “Your home, and especially your kitchen, is a very personal space. One way Benchmade is doing this is by offering personalization and customization elements (like laser engraving and custom colorways.)Ĭustomization is a major key to the brand's new product line. Benchmade’s everyday carry knives are designed to perform a variety of daily tasks at any given time.
Choose from our assisted-opening, manual-opening, or automatic-opening folding knives. Being a newcomer to the kitchenware space meant finding ways to stand out from their competitors. Benchmades EDC knives are carefully crafted to be durable, convenient, and compact to fit easily within your pocket. Knife Center offers the best prices for all. It’s easily the most versatile knife in my bag, hands down,” he said.Įntering this new vertical has, however, come with a unique set of risks for the brand. Shop our huge selection of Benchmade knives including automatic knives, butterfly knives, and pocket knives. “Since I received this knife, I’ve carved, trimmed, or cut at least 2,000 pounds of meat and 500 pounds of produce-and have not needed to sharpen this blade at all. Explore our EDC, Hunt, Rescue, Tactical, Bugout, Survival Knives, knife accessories and more. Benchmade’s everyday carry knives are designed to perform a variety of daily tasks at any given time. Benchmade Knives Benchmade Discontinued Sale Benchmade Discontinued Sale Any models listed here are no longer in production - once theyre gone, theyre gone Refine by No filters applied Price There are no products listed under this category.
Their approach is to bring a high-quality, American-made offering to a vertical that has come to be known for commoditized products made in China, Japan, and Germany.Īnd according to other Portland-area chefs who use the knives daily like Da Pine Grinds chef Darrin Domingo, Benchmade’s technology-driven craftsmanship is what makes the product more than just a commodity. Benchmades EDC knives are carefully crafted to be durable, convenient, and compact to fit easily within your pocket. In terms of market positioning, Benchmade has a unique value proposition to offer DTC shoppers: Premium knives made in the USA. The knife blades are sharp and have retained their edge throughout heavy-duty use in our kitchens,” Foster said. While there are countless manufacturers who still make traditional pocket knives, the industry is now dominated by an endless variety of modern folding pocket knives for everyday carry (EDC), camping, hunting, and general outdoor activities available in carbon steel and stainless steel blades. We stand behind the craftsmanship of the knives with our own 60-day, money-back guarantee on every single knife from this world-class company.“We liked the knives’ tactical handles, which are good in the hand, grippy when wet, and clean well. Browse our huge collection of Benchmade Automatic Knives, Benchmade Folding Knives and More. And when it comes to buying a Benchmade, you can't do better than Knife Depot. Still, the most admirable trait is that it constantly strives to be better, never leaning on its many past achievements. Although the knives consistently take home the most prestigious awards in the knife industry, the true testament to Benchmade's quality is that the company has built a reputation among knife enthusiasts as strong as the knives themselves. Saw teeth, knives, circular saws, and replacement tips. Since the company set up shop in Oregon in 1990, Benchmade has set itself apart from the pack by using non-traditional materials and modern manufacturing methods to build some of the best knives on the market. We are a manufacturer of replacement wear components for the forest products industry. When you see that iconic butterfly logo from Benchmade Knife Company stamped on a blade, you know exactly what to expect: quality, innovation and integrity.
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